Privacy Policy
This Privacy Policy explains how personal information is collected, used and protected when you visit sarahbest.uk, contact me through the website, sign up to my newsletter or otherwise interact with the site.
The website is operated by Sarah Elizabeth Best Ltd, trading as Sarah Best, and is based in the United Kingdom. Last Updated 08/09/2026
Information I collect
Depending on how you use the website, I may collect:
your name and email address when you contact me through the website;
any information you choose to include in a message or enquiry;
your email address when you choose to subscribe to my newsletter;
your newsletter subscription and consent preferences;
information about your browser, device and network;
your IP address and approximate location;
the website or page that referred you to my website;
pages you visit and information about how you interact with the website; and
cookie and analytics information where you have consented to optional cookies.
I do not intentionally collect special category or sensitive personal information through this website.
How I use your information
I may use your personal information to:
respond to messages and enquiries;
provide information or services you have requested;
send you my newsletter and other relevant email communications where you have chosen to receive them;
operate, maintain and secure the website;
understand how visitors find and use the website;
improve the website, its content and performance; and
comply with legal or regulatory obligations.
Lawful bases for using your information
Under UK data protection law, I need a lawful basis for processing personal information.
Depending on the circumstances, I rely on:
Consent where you choose to subscribe to my newsletter, allow optional cookies or otherwise consent to particular processing.
Legitimate interests where processing is reasonably necessary to operate, secure and improve my website and business, provided those interests do not override your rights and interests.
Contract where processing is necessary to respond to a request before entering into an agreement with you or to fulfil an agreement.
Legal obligation where I am required to process or retain information by law.
Newsletter and email communications
If you choose to subscribe to my newsletter, I will use the email address you provide to send you news, updates and other relevant communications from Sarah Best.
Signing up is voluntary and the lawful basis for sending these communications is your consent.
You can unsubscribe at any time by using the unsubscribe link included in my marketing emails.
You can also contact me at hello@sarahbest.uk if you would like to withdraw your consent.
Withdrawing your consent will not affect the lawfulness of any processing carried out before you withdrew it.
I may use an email service provider to manage subscriptions and send newsletters. Where a service provider processes personal information on my behalf, information will be handled in accordance with applicable data protection requirements and the provider's privacy and security arrangements.
Squarespace and website analytics
This website is hosted by Squarespace and uses Squarespace's website functionality and analytics tools.
Squarespace may process technical information relating to visits to the website, which can include information about your browser, network and device, your IP address, referring website, pages visited and your interaction with the website.
I currently use Squarespace's Activity Log, which provides information about recent visits to the website. This can include a visitor's IP address, approximate location, pages visited, referring website and other technical information.
I use this information to understand website traffic, identify how visitors find the site and help improve its content and performance.
Google Analytics
I also use Google Analytics to help understand how visitors use the website.
Google Analytics can collect information about visits and interactions with the website. Where this involves non-essential cookies, these are subject to the cookie choices you make when visiting the site.
Analytics cookies are restricted unless you choose to allow them.
Cookies
This website uses cookies and similar technologies.
Necessary cookies are required for essential website functionality, security and remembering certain preferences. These cookies are always active.
Performance and Analytics cookies help me understand website traffic and how visitors use the site. These cookies are switched off unless you choose to allow them.
Advertising cookies, where applicable, are also switched off unless you choose to allow them.
When you visit the website, you can choose to Accept all, Decline all or Manage cookies to make individual choices.
You can subsequently use the website's Cookie Preferences control to review or change your choices.
Third-party services
I use third-party services to help operate the website and my business. These currently include:
Squarespace, which hosts and provides the website platform and website analytics;
Google Analytics, which provides additional website analytics; and
an email service provider used to manage newsletter subscriptions and communications.
These providers may process personal information on my behalf or, in some circumstances, for their own purposes in accordance with their privacy policies.
International transfers
Some service providers used by this website may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, appropriate safeguards will be used where required by UK data protection law.
Links to other websites
My website contains links to third-party websites, including websites where you can view or purchase products featuring my designs.
When you follow one of these links, you leave sarahbest.uk. The third-party website is responsible for its own privacy practices, cookies and handling of personal information.
I recommend reviewing the privacy policy of any third-party website you visit.
How long I keep your information
I only keep personal information for as long as reasonably necessary for the purpose for which it was collected or where I am required to retain it for legal, accounting or regulatory reasons.
Information submitted through the contact form may be retained for as long as necessary to deal with your enquiry and any resulting business relationship.
If you subscribe to my newsletter, I will generally retain your subscription information for as long as you remain subscribed. If you unsubscribe, I may retain limited information where necessary to record and respect your request not to receive further marketing communications.
Analytics information is retained in accordance with the settings and retention periods of the analytics services I use.
How I protect your information
I take reasonable steps to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
Your rights
Under UK data protection law, you have rights relating to your personal information. Depending on the circumstances, these can include the right to:
access personal information I hold about you;
ask for inaccurate information to be corrected;
ask for your information to be deleted in certain circumstances;
restrict or object to certain uses of your information;
request the transfer of certain information; and
withdraw your consent at any time where I rely on consent.
The availability of some rights depends on the circumstances and the lawful basis on which your information is being processed.
To exercise any of these rights or ask a question about your personal information, contact me at:
Complaints
If you have concerns about how I handle your personal information, please contact me first so that I have an opportunity to address them.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent regulator for data protection.
Visitors outside the United Kingdom
Sarah Best is a UK-based business and this Privacy Policy reflects applicable UK data protection law.
The website can be accessed internationally. If you visit from another country, you may also have privacy or data protection rights under laws that apply in your location.
Changes to this Privacy Policy
I may update this Privacy Policy from time to time, particularly if I introduce new website features, change the services I use or change how personal information is processed.
The latest version will be published on this page and the date at the top will show when it was last updated.
Contact
If you have questions about this Privacy Policy or how your personal information is handled, please contact:
Sarah Elizabeth Best Ltd
trading as Sarah Best
Email: hello@sarahbest.uk